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課程名稱 |
國際企業經營策略
International Business Strategy |
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開課學期 |
103-1 |
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授課對象 |
管理學院 國際企業學系 |
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授課教師 |
邱宏仁 |
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課號 |
IB5059 |
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課程識別碼 |
724EU2400 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
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備註 |
本課程以英語授課。上課教室：管一101。本課程英語授課。
限學士班三年級以上
總人數上限：120人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1031IB5059_CHIU |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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課程概述 |
This course focuses on the key issues on formation, decision-making, communication & negotiation, and implementation of global business strategy. By key issues, we mean to leverage and integrate resources to achieve the effectiveness of objective-driven strategic processes, and to improve the efficiency of strategic conduct that links objectives and performance. As open-innovation business eco-systems prevail in current global business settings, we further intend to redefine global strategy to incorporate strategic challenges across economic, political, cultural, and social boundaries. |
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課程目標 |
• Students can expect to learn timely professional knowledge and experience in global strategy. Also, we will interact and exchange thoughts on the essence of conducting rigorous analyses and discussions on global strategy. Our learning focus is on competitive & cooperative drivers, resources integration, capability leverage, strategic learning, inter-firm alliance, managing institutional relationship, innovation and entrepreneurship, and acquisition & restructuring in the global marketplace. Finally, the instructor commits to enhance students’ understandings of strategic thinking, decision-making framework, and action programs that is “working surely”. |
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課程要求 |
Students are expected to be present in class on time. Those who arrive at class late should not disturb classmates and make noise to class discussions. The instructor seldom calls the roster. Nevertheless, students are expected to notify the instructor at least in e-mail in advance, if you will be absent from a upcoming class. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
教科書(Textbook):
Peng, M. (2009) Global Strategic Management (2nd ed.). US: South-Western [The book agent in Taiwan: Princeton Books (Tel: 2290-0318)] |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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Week 1 |
9/16 |
(1)Course Introduction – Current trends in strategic management in global settings…
(2)Class Administration Matters
(3)Introduction to Multinational Enterprises’ (MNEs) Cases and There Links to International Business Strategy (IBS) |
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Week 2 |
9/23 |
(1)The Foundations of strategy and IBS in Global Open-Innovation Business Ecosystem
(2)The “Surely-Work” Case Study
Method & Alternatives
(3)Formation of Case Study/Term Project Group |
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Week 3 |
9/30 |
(1)Goals, Values, and Performance within MNEs
(2)Cross-Border Institutional Landscape & Strategic Leadership |
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Week 4 |
10/7 |
(1)Global Industry Analysis: Competition, Cooperation, or Co-opetition
(2)Deregulation and Privatization: Implications from Economic Reforms |
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Week 5 |
10/14 |
(1)Global Competitor’s Analysis - Automobile
(2)Competitive Dynamics in Asia Pacific |
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Week 6 |
10/21 |
Case Discussion (1)
(1)Resources, Capabilities, and Core Competencies (RCC)
(2)Developing & Leveraging RCC across National & Cultural Borders |
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Week 7 |
10/28 |
Case Discussion (2)
(1)Organizational & Managerial Constraints on IBS
(2)Nature & Sources of Competitive Advantage |
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Week 8 |
11/4 |
Case Discussion (3)
Types of Competitiveness in the Global Landscape:
Cost-Leadership, Differentiation, Customer Loyalty, Speed, and Flexibility |
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Week 9 |
11/11 |
Managing Evolution in Global Industries, MNEs, and Business Ecosystems |
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Week 10 |
11/18 |
Case Discussion (4)
(1)Strategic Innovation in Technology, Supply Chains, and Client Relations in Global Settings
(2)International Entrepreneurship & Cross-Cultural Venturing |
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Week 11 |
11/25 |
Case Discussion (5)
(1)Vertical integration or NOT? Tech-push vs. demand pull…
(2)Strategic Issues on Off-shoring & Outsourcing |
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Week 12 |
12/2 |
Term Project Proposal DUE
Delivering & Restructuring MNE’s Value Creation Mechanisms from Global Operations |
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Week 13 |
12/9 |
Case Discussion (6)
Global Mergers and Acquisitions, Leveraged Buyouts, Partnership, and Joint Ventures |
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Week 14 |
12/16 |
Case Discussion (7)
(1)Governing & Implementing IBS
(2)Leading Strategic Change in Global Settings |
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Week 15 |
12/23 |
Term Project Presentation I |
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Week 16 |
12/30 |
Term Project Presentation II |
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Week 17 |
2015/1/6 |
Guest Lecture on Global Strategy
Happy Hours |
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